Thinking Out Loud

Everyone's A Critic: Pros and Cons of Yelp

By Keryn Nicolson

To review or not to review? That is the question. I just got out of a meeting with a small business owner and as we were going over ideas on how to increase social media presence, Yelp came up. Now whether you're 19 or 79, you've probably looked at a Yelp review at some point (maybe without even knowing it). Obviously it's important as a small business owner to make sure your company is listed on all the relevant and necessary platforms. One of the issues I've discussed with people lately is how to decide which platforms will significantly benefit your business. I think most people would agree that platforms like Yelp and Facebook are pretty essential. Whether you've reviewed a business after you visited it or not you have probably googled a restaurant and looked at a review or two before you went there, yeah?

Here are some Pros and Cons I've found in chatting with some local business owners regarding...dun dun dun....REVIEWS.

PROS

1) Traffic: To date, Yelp gets over 140 million visitors per month. So, your listing is probably going to be seen by a lot more people within your area than it would have without sites like this (this post is NOT sponsored by Yelp or any other site).

2) Convenience: Customers can look you up, see your rating and read reviews without having to open an account. Which explains the massive amount of visitors per month.

3) NOW: The ability for people to make a reservation is as easy as 1, 2, 3. You can make a reservation and you get a text confirmation and also the ability to cancel it. Super simple.

4) People trust it: Platforms like Yelp have millions upon millions of reviews. So many people rely on first-hand experiences to guide them to the BEST businesses.

CONS

1) Reviews are filtered: If a new user leaves you a 5 star review it may not even show up or count towards your rating. Certain cites use algorithms to determine the value and validity of posts and reviews.

2) Aggressive? I have dealt with a couple salesman from certain platforms and they can be quite persistant and even aggressive at times.

3) Bad Reviews: It seems that a lot of bad reviews don't seem to get filtered or rejected. The only way to increase your ranking is to keep getting 5 stars. A lot of the time it's as simple as asking your customers to please take a moment and give you 5 stars (if warranted of course).

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Industry Standard Inc

401 Clovis Ave STE 204,

Clovis, CA 93612

Phone. 559-472-3285

Fax. 559-420-0392

Email. info@industrystandardinc.com